If you visited FleurEx last year (2025), you’ll probably remember Florist Glow Up: our immersive florist shop experience.
For 2026, it’s back. But this time, we’re taking things to the next level.
Welcome to Florist Glow Up: The Game.
Fun, interactive and surprisingly insightful.
Running a florist business isn’t easy. Every day is full of decisions about design, pricing, stock, time, and profitability. So, we thought we’d put some fun into it.
Every player starts in exactly the same place: the same customer, the same order, the same budget, and the same opportunities. But we’re willing to bet that no two journeys will end the same way.
Step into Florist Glow Up: The Game, take your order, manage your money, create your design, and collect tokens along the way. Exchange those tokens for Glow Up cards and discover your End Game.
As you play, you’ll experience how the choices you make while creating designs can impact the success of your business. From spending decisions to creative direction, every move influences the outcome.
Just bring your curiosity, embrace the challenge, and play.
Play once. Play twice. Play as many times as you like.
Come and play with the uniqueness of being a florist. Play with the time and space that is Florist Glow Up.
We’ll see you there.
BFA FleurEx 2026
3rd & 4th October
East Midlands Conference Centre
Book tickets here
An initiative by Strelitzia
Strelitzia is the UK’s leading SaaS platform built specifically for the floral industry, supporting independent florists, event designers, studios, growers, and wholesalers through integrated software solutions that streamline operations, drive revenue growth, and provide valuable market intelligence.
Strelitzia’s origins are deeply rooted in the Bennett family’s floristry business, Flowers by Nattrass. After years of running their floristry business, Mark and Sally needed software to help organise their chain of 3 shops. What began as an in-house system evolved into Strelitzia, a florist management software platform designed specifically around real florist workflows and customer feedback. Developed alongside the growth of the family business, Strelitzia later transitioned to a cloud-based platform led by Mark and Sally’s daughters, Katie and Amy.
In partnership with:
OASIS® Floral Products
Since they revolutionised the world of floral design back in 1954 with the invention of their amazing water-absorbing floral foam, OASIS® Floral Products have never stopped innovating, problem solving and trend hunting in order to provide exceptional products and outstanding service to professionals of the floral industry.
Globally, OASIS® Floral Products is the most recognised and trusted brand in the industry. Together with Floralife®, their technology touches flowers all around the world, from their beginnings with the grower, through post-harvest treatment, to the care and handling by the florist and eventually, the end recipient of those beautiful blooms.
Queen Bee
Queen Bee helps disheartened florists get their marketing buzz back. Whether you’ve lost your way, run out of ideas or simply don’t know where to focus your limited time, Jane and Helen bring fresh thinking, practical advice and plenty of encouragement to get things moving again.
With their real, honest and can-do approach to marketing, they help florists grow their brand and business through courses, workshops, resources, tips and advice designed specifically with florists in mind. No complicated strategies or marketing waffle; just useful, achievable support that helps you reach the right people, at the right time, in a way that feels manageable alongside running a busy floristry business.
So, for florists dreaming of turning those marketing to-dos into marketing ta-dahs, Jane and Helen are your wing women.
Floralife
Floralife is a floral industry pioneer in post-harvest care and handling of fresh cut flowers. They are a globally positioned company sharing their internal knowledge, products, services, and expertise to educate every level of the floral industry.
Floralife is proud to be your total cut flower solution provider. Since 1938, their company’s entire focus has been on innovating, researching and developing products, educating, and helping our customers deliver the freshest, longest lasting flowers possible. Farm to vase, our products are formulated to maximize the longevity of your flowers, helping you shrink the shrink and ensuring the best consumer experience.