Meet the Strelitzia Team!

We’re small but mighty, and each one of us is here to make florists lives all over the world much easier. Family is very much at our core – Mark and Sally are spouses, and Katie and Amy are their daughters. They have a great team working with them, and Strelitzia wouldn’t be so successful without each one of them.

Read on to find out more about our team.

Rosie & Pippa

Customer Service Advisor

Rosie & Pippa

Customer Service Advisor

Tilly, our Labrador, is totally laid back. Hardly anything phases her, and she pretty much goes with the flow.

Rosie & Pippa, on the other hand, are live wires. They keep things interesting with their constant energy; there’s never a dull moment.

Leyanne

Marketing Manager

Leyanne

Marketing Manager

Leyanne is one of our newest members of team Strelitzia, having previously worked in marketing for corporate finance.

Strelitzia is quite the u-turn, but she’s already transformed our social media channels and all marketing in general!

She loves to chat to all you florists out there, to see how you run your businesses and how Strelitzia helps. Leyanne also loves a reel, as you can probably tell from our Instagram feed!

Ask Leyanne if you need social media advice, how to shape your content for different channels or tips on how to use MailChimp.

Archie

Customer Service Advisor

Archie

Customer Service Advisor

Archie married into the florist industry, as his wife Clare owns and runs Riverside Flowers in Lewes.

He joined her business officially in 2014 and was the stereotypical “other-half” who focussed on deliveries, paperwork, washing the buckets etc. A year later, he realised there must be a better way to organise a florist shop. He did some Googling, found Strelitzia, and dragged Clare’s little shop into the 21st Century.

Fast forward to 2021, and a customer service position opened here at Strelitzia. Archie jumped at the chance to work with us and florists like you.

Archie’s your guy if you’ve got a new member of staff who needs training or if you need handy ways of using Strelitzia.

Amy

Customer Service and Business Development Director

Amy

Customer Service and Business Development Director

Amy started out in the FMCG market and worked as a brand manager introducing international brands to supermarkets and later managing a chain of 150 pubs.

As the floristry industry has a habit of doing, it wasn’t long before Amy was drawn back to join the family business!

Amy brings with her a wealth of knowledge of how to run a successful business. She is the queen of spreadsheets and is driven to create the best version of Strelitzia as possible.

Amy is your woman if you need help with spreadsheets, numbers and business plans. She’s a dab hand with stem counts, too (watch out for this new feature, coming soon!).

Matt

Head of Customer Service

Matt

Head of Customer Service

Matt has been a vital part of the Strelitzia Team for a fair few years now!

He’s seen Strelitzia transform from the legacy computer-based system to the cloud platform we have today, and like Mark, has helped hundreds of florists run their businesses more successfully.

Matt is your first port of call for help with Strelitzia, and we’re pretty sure some florists (you know who you are) have him on speed dial. He can help with anything from printer problems to software help, or even if you just want a chat. Conversation starter – he’s a big lover of cricket!

Go to Matt if you need help with sending your monthly invoices or running a business report.

Katie

Brand, Marketing and Development Director

Katie

Brand, Marketing and Development Director

Katie once said she was never joining the family business… then she went to Uni and studied journalism, but also got a part-time job in a florist shop around the corner.

It was there she realised that the florist industry was in her blood, there was no getting away from it! Katie has worked for The Florist Magazine, then went on to be Editor-in-Chief of the British Florist Association’s quarterly magazine.

Using her knowledge of what it’s like to work in a florist business, Katie heads up our Brand and Marketing, whilst also steering new Strelitzia features alongside Mark.

Ask Katie if you need advice on your next website product range, how to launch a floristry workshop or what on earth to write in your next blog post.

Sally

Florist and Director

Sally

Florist and Director

Sally runs our sister company, Flowers by Nattrass and is one of the best florists in town!

She holds an NDSF, has demonstrated floristry at the world-famous Chelsea Flower Show, has produced Floristry Design Books and has to her name an impressive list of national competition successes.

Sally is our head Beta-Tester at Strelitzia and test-runs new versions of the software in Flowers by Nattrass before releasing them.

Sally is your go-to for advice on all thing’s floristry admin. She can instantly create wedding quotes and knows which flowers are your best buy, depending on the time of year.

Mark

Managing Director

Mark

Managing Director

Mark is our MD and co-founder of Strelitzia.

He’s helped hundreds of florists since the start of Strelitzia in 2006, and he’s not stopping now! Mark’s background is in horticulture. He and his wife Sally met at the Welsh College of Horticulture (as it was known back in the day!) and went on to run a chain of 3 florist shops, a market garden and even grow a few of the varieties of flowers they sold.

Mark keeps our developers on track and is continually making sure Strelitzia is the very best it can be. With lots of new projects in the pipeline, Mark makes sure we keep driving forwards.

Mark’s knowledge of the industry is vast. From the best Dutch wholesalers to how to source unique sundries, Mark’s your guy!

Let us show you how it works.

If you want to find out how Strelitzia will transform your florist business, book a free demonstration today.

Fun Facts

Strelitzia is now in 7 countries

Fun Facts

100's of florists use Strelitzia

Fun Facts

Accounts: 2 days compared to 2 minutes

Fun Facts

Delivery lists: 30mins compared to 5mins

Fun Facts

Instantly see your best selling item this week

Fun Facts

Best performing member of your team

Fun Facts

Easily find out what products you sold over last year

Fun Facts

A large range of florists use Strelitzia - florists with multiple shops through to florists who work on their own

Fun Facts

Can't remember how many Holly Wreaths you sold in December last year? Strelitzia will find that out for you!