Meet the Strelitzia Team!

Amy

Amy started out in the FMCG market and worked as a brand manager introducing international brands to supermarkets and later managing a chain of 150 pubs.

As the floristry industry has a habit of doing, it wasn’t long before Amy was drawn back to join the family business!

Amy brings with her a wealth of knowledge of how to run a successful business. She is the queen of spreadsheets and is driven to create the best version of Strelitzia as possible.

Amy is your woman if you need help with spreadsheets, numbers and business plans. She’s a dab hand with stem counts, too (watch out for this new feature, coming soon!).

Katie

Katie once said she was never joining the family business… then she went to Uni and studied journalism, but also got a part-time job in a florist shop around the corner.

It was there she realised that the florist industry was in her blood, there was no getting away from it! Katie has worked for The Florist Magazine, then went on to be Editor-in-Chief of the British Florist Association’s quarterly magazine.

Using her knowledge of what it’s like to work in a florist business, Katie heads up our Brand and Marketing, whilst also steering new Strelitzia features alongside Mark.

Ask Katie if you need advice on your next website product range, how to launch a floristry workshop or what on earth to write in your next blog post.

Matt

Matt has been a vital part of the Strelitzia Team for a fair few years now!

He’s seen Strelitzia transform from the legacy computer-based system to the cloud platform we have today, and like Mark, has helped hundreds of florists run their businesses more successfully.

Matt is your first port of call for help with Strelitzia, and we’re pretty sure some florists (you know who you are) have him on speed dial. He can help with anything from printer problems to software help, or even if you just want a chat. Conversation starter – he’s a big lover of cricket!

Go to Matt if you need help with sending your monthly invoices or running a business report.

Sally

Sally runs our sister company, Flowers by Nattrass and is one of the best florists in town!

She holds an NDSF, has demonstrated floristry at the world-famous Chelsea Flower Show, has produced Floristry Design Books and has to her name an impressive list of national competition successes.

Sally is our head Beta-Tester at Strelitzia and test-runs new versions of the software in Flowers by Nattrass before releasing them.

Sally is your go-to for advice on all thing’s floristry admin. She can instantly create wedding quotes and knows which flowers are your best buy, depending on the time of year.

Mark

Mark is our MD and co-founder of Strelitzia.

He’s helped hundreds of florists since the start of Strelitzia in 2006, and he’s not stopping now! Mark’s background is in horticulture. He and his wife Sally met at the Welsh College of Horticulture (as it was known back in the day!) and went on to run a chain of 3 florist shops, a market garden and even grow a few of the varieties of flowers they sold.

Mark keeps our developers on track and is continually making sure Strelitzia is the very best it can be. With lots of new projects in the pipeline, Mark makes sure we keep driving forwards.

Mark’s knowledge of the industry is vast. From the best Dutch wholesalers to how to source unique sundries, Mark’s your guy!

Clare

Clare is our bookkeeper and administrator, and we’d be lost without her organising us all!

Clare joined us at the end of 2022, and sorts us all out when it comes to invoicing, accounts and our own customer CRM system. You’ll find Clare shouting at Mark for invoices, as well as keeping our finances in check.

She’s your woman if you need advice on Xero or Sage, and she’s a pretty good at using Monday.com too.

Mike

Mike’s a florist who’s successfully increased his online sales by 230% (yes, you read that right), by utilising SEO and Google Analytics. He managed to generate £300,000 of online sales in 2022, and if you sign up to Strelitzia SEO and Google Analytics, he’ll help you start your journey of increased sales, revenue and ultimately, profit.

Mike is also Chief Website Guru and Chief Business Person for his family florist business, Bourguignon Floristas in Madrid.

Strelitzia’s Pack

We are often out numbered by dogs at Strelitzia HQ

Skye & Ellie are our Labradors, they are totally laid back. They are generally found under Amy’s desk snoozing the day away dreaming of food and long walks in the Dales

Rosie, Ziggy & Pippa, on the other hand, are live wires. Our Border Terrorist. They keep things interesting with their constant energy; there’s never a dull moment.