Our Story


Ronnie Nattrass acquired some land in the village of Hurworth in the North-East of England, from the house where he worked as head Gardener. He used it to grow his own flowers and vegetables and sold them from the gate.


Ronnie’s cut flowers became more and more popular with the villagers, so Flowers by Nattrass was founded. Over the next few years, Ronnie grew Flowers by Nattrass with the help of his wife, Dorothy, who kept all the book-keeping in order!


Ron and Dot had a daughter, Sally. Sally grew up in the business and, like her father, fell in love with flowers.


Sally joined Flowers by Nattrass along with her soon to be husband, Mark Bennett. Sally excelled in floristry and started to steer the business towards bigger weddings and events, retail and funeral work.


Flowers by Nattrass is now comprised of 3 shops and 26 members of staff. Things were hectic, and with 3 young children to look after and the business, Sally and Mark needed some software to keep them on track!


After years of trying to find the right software to use in Flowers by Nattrass, Mark hatched a plan with a programmer in the pub one evening. Little did he know, that plan would turn into Strelitzia as it is today.


Strelitzia was founded! Strelitzia was initially built as a computer-based program and worked this way for 12 years. The software was developed through user requests and as a result is completely tailored to the florist industry.


Like everything, software never stands still. Mark and Sally’s daughters, Katie and Amy joined the business and the need to update Strelitzia was identified. The huge task of rebuilding the software on the cloud began!


2 years later, we released cloud-based Strelitzia. This gave our existing florists the freedom to access their businesses anytime and anywhere, along with a modern platform and user experience.


And so it continues! Strelitzia is constantly developing as it has done since the very beginning, and we have lots of exciting projects in the pipeline. Keep a lookout for Wedding and Event features, stem counts and so much more! If only Ronnie had known what he started back in 1959…

Let us show you how it works.

If you want to find out how Strelitzia will transform your florist business, book a free demonstration today.

Fun Facts

Strelitzia is now in 7 countries

Fun Facts

100's of florists use Strelitzia

Fun Facts

Create your invoices in less than 5 minutes

Fun Facts

All your deliveries in one place ready to route

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Instantly see your best selling item this week

Fun Facts

Do you know how well your team is performing? Strelitzia will show you

Fun Facts

Run a quick report to see how many roses you sold last Valentine's Day

Fun Facts

A large range of florists use Strelitzia - florists with multiple shops through to florists who work on their own

Fun Facts

Can't remember how many Holly Wreaths you sold in December last year? Strelitzia will find that out for you!