Email marketing for florists can often end up at the bottom of the to-do list. Yet one of the most effective ways to stay connected with customers, encourage repeat business and generate sales is sitting right in front of us: email marketing.
That’s why we’re delighted to be partnering with Queen Bee this August to deliver a practical and inspiring Email Marketing Workshop for Florists.
Jane and Helen from Queen Bee specialise in helping florists build confidence in their marketing through straightforward, actionable advice designed specifically for the floristry industry. Their mission is to help florist business owners grow their businesses with marketing that feels achievable, effective and authentic.
Why Email Marketing Matters
While social media remains an important marketing channel, email marketing offers something unique: direct access to people who have actively chosen to hear from your business.
Your email subscribers are often your warmest audience. They already know your brand, have already purchased from you or shown interest in your products or services, and are much more likely to engage with your content than someone scrolling through a busy social feed. Making email marketing as one of the most direct ways to communicate with customers and build meaningful engagement.
When used effectively, email marketing can help you:
- Build stronger customer relationships
- Increase repeat purchases
- Promote seasonal campaigns and events
- Showcase your expertise and creativity
- Stay visible between purchases
- Drive traffic to your website and online shop
What You’ll Learn
This workshop has been designed specifically for florist business owners who want to make better use of email marketing but aren’t sure where to start, or who want to improve their existing results.
Whether you’re struggling to grow your database, unsure what to write about, or simply not sending emails consistently, you’ll leave with practical ideas and strategies you can implement straight away.
The session focuses on helping florists create emails that customers actually want to open, read and act upon, using techniques grounded in real florist businesses and real customer behaviour.
A Workshop Created for Florists
One of the things we love about Queen Bee is that they don’t offer generic marketing advice. Their training, resources and workshops are tailored specifically to the floristry industry, making their guidance highly relevant and easy to apply to your own business.
You’ll be learning alongside fellow florists, sharing experiences and gaining insights that reflect the unique challenges and opportunities within our industry.
Reserve Your Place
If you’ve been meaning to get your email marketing organised, improve customer engagement or create a more consistent marketing strategy, this workshop is the perfect opportunity.
👉 Find out more and book your place here
We look forward to welcoming you in August and helping you discover how email marketing can become one of the most valuable tools in your business growth toolkit.