If you’ve ever wondered what makes a good florist website, the answer is much more than having a pretty homepage and some nice photographs. A strong florist website should be a 24/7 shop window for your business – one that attracts new customers, increases revenue, and makes your day-to-day work easier.

That’s exactly why we’ve created a free guide with Mark from FloristPro, who specialises in building websites tailored for florists. He’s shared his expertise on the features and functions that make the difference between a simple site and a thriving online shop.

Key Features

• 📅 Delivery calendars & holidays – A good florist website should allow you to manage your availability with ease. Flexible calendars help avoid disappointed customers and prevent missed orders.
• 🚚 Delivery lead times – When customers order tributes or large arrangements, you need time to prepare. Setting delivery delays ensures you can source stock, plan your work and deliver on time.
• 🍫 Cross-selling gifts – What makes a good florist website even better is the ability to upsell. Adding chocolates, vases, or candles to orders increases sales and makes gift-giving more personal.
• 💐Click & Collect – Not every customer wants delivery. Offering Click & Collect directly on your florist website can be the deciding factor in winning an order.
• 📞 Specialist support – A florist website is only as good as the support behind it. Having a team that understands floristry ensures fast, practical help when you need it.
• 🖥️ Integration – How does your website integrate into Strelizia Shop & Studio?

The best florist websites are more than just digital catalogues. They combine beautiful design with florist-specific tools, reflect your brand’s personality, and give customers an easy way to order flowers and gifts. Most importantly, they help your business grow.

👉 Fill out the quick form below to download your free copy of “Websites Tailored for Florists” and start building the website your flower shop really deserves.