For most florists, the Christmas season is a great time of the year as it contributes to a large amount of the year’s revenue. That’s why it’s so important for florists to plan ahead of time, with plenty of floral preparation.
There’s not long left to plan ahead to make sure shoppers aren’t under too much stress finding those perfect gifts.
Offer holiday promotions
Shoppers love a good deal, especially at Christmas when they have multiple gifts to buy. Make sure you advertise your floral deals on your website, social media and through your email marketing list.
Top Tip: Use Strelitzia to upload your Christmas range, sort delivery lists and orders.
Advertise your deal online
Each year, more and more shoppers choose to shop on line. With recent events such as Covid-19, that number is likely to increase with more shoppers choosing to avoid physically going into crowded shops over the Christmas period. Therefore make sure all of your deals are clearly advertised online and your website is up to date. Use Strelitzia to input delivery costs and your deals to save time.
Top tip: Make sure your contact details are easily seen and make sure that your website is user friendly.
Make your shop festive
Don’t be afraid to decorate your shop and make it really festive. People love to get into the Holiday spirit, and a store that gets them feeling festive is sure to draw them in. Make sure that you have on display a variety of holiday products around the store so that they can purchase smaller gifts at the same time as their floral purchases.
Top tip: As hard as a working florists is to keep clean, make sure the entrance is swept and looks tidy. Even offer festive drinks to customers to keep them browsing a little longer.
Business and hotel decorations
Florist can often find that business and hotels like to decorate for the holiday season. Often with trees, flowers, wreathes and garlands. Don’t be afraid to pick up the phone and ask local businesses and hotels if they could use your services, even take some ready-made samples or send photographs.
Top Tip: Look at selling pre-decorated items such as small trees or wreaths that businesses can use in smaller reception areas.
Want to know what Strelitzia is all about? Then take a look at all of the great features here