Masterclass: Demystifying email and newsletter marketing
Amy and Katie will be holding an email marketing masterclass at 16:00 on Saturday 8th October. They’ll take you through the whys before you’ll get a chance to have a go at the hows, with a lesson in how to use Mailchimp! The session will be split into 2, so if you’ve never used MailChimp we’ll take you through the basics, and if you’re happy with how to use it, we’ll give you some new ideas and tips.
The programme in full
Saturday 8th October
14.00 Hands on workshop – Caring and Commercial Sustainable Floristry
Sustainability isn’t a fad – it’s an essential. Not just because it’s right for the planet but because there’s a whole new generation of conscious consumers who expect it. It’s also so much more than ditching the foam or banning the imports which we know are hard for commercial florists.
The whole afternoon will be dedicated to all things green with practical ideas on how you can make small but so, so important changes to your everyday work without it costing a fortune or taking an age.
Our team of experts will show you everything from which foam to use or how to go foam free if you can, showcase which flowers tick the environmental box and what sundries to buy that are good for the planet and the profit.
What’s more you’ll have the chance to try all the ideas yourself as we décor the hotel ready for evening dinner.
Supported by FleuraMetz, one of the largest wholesalers in the world and members of the renowned Flower Sustainably Initiative, and the Fair Trade Foundation, this is a unique, commercial floristry focussed workshop that looks at the all-important issue of sustainability from a commercial and holistic perspective so that it works for everyone.
16.00 Demystifying email and newsletter marketing
Amy & Katie Bennett, Strelitzia
Don’t know your Mailchimp from your Flodesk … email gathering a pain and a worry with all the rules. Don’t worry. This session will show you all the tricks you need to make sure you use your customer database to the full and immediately start increasing sales with a click through button!
19.30: Tux & Tiara’s Banquet and Awards Night
Time to dig out the sparkles, dust down the ball gown and remind yourself how a bow tie works! We’re going glam this year with a luxurious meal, some stylish entertainment and of course the all important 30 under 30 Awards where we honour the young people of our amazing industry!
Sunday 9th October
08.30 Registration opens – tea coffee and pastries on arrival
09.15 Conference starts
09.30: Mind your own marketing
Kathy Ennis, Little Piggy
You may not have a huge budget but that doesn’t mean you can’t get on the radar of more customers! It just needs a bit of time and a lot of planning! In this interactive session you’ll learn 52 new ways to promote your business AND start planning out your campaign and strategy for the next 6 months. Add in some free to use social assets and a couple of PR ideas, you’ll go away with a ready to use action plan that will engage more customers.
11.00: Selling up Selling more – sales tricks and techniques that won’t make you squirm
Tim Huckabee
Tim Huckabee is the acknowledged king of helping florists around the globe increase their sales. With hints on which words to use, and which words NOT to use, in this interactive, fast paced and eye opening session Tim will share sales tips and techniques that even the shyest person can use to increase every sale and which won’t put your customers off but spending more!
12.30: Take lunch on the Sustainability Trail
Ten experts, many running their own florist shops, who know the ins and outs of all things sustainable from flowers to foam alternatives and all points in-between will be on hand to answer all your questions of what you can and can’t do to make your business as green as it can be and a lunch all included.
14.30: Never mind the flowers … what about the finance
John Davidson, Tom Brown Wholesale
Snooze you Loose … and why you need to look at the figures again – and again – to make sure you aren’t losing money. After his successful debut at our Bristol event, John Davidson – the non-boring money man who knows his flowers – has added a whole host of new elements to his session, including some takeaway fact sheets to help you make sure the next six months are as profitable as possible.
15.30: Being Brave – Staying Brave – how local heroes keep their capes flowing.
Richard Eagleton, McQueens
He may run an iconic and globally famous florist brand but he’s also had to tackle many of issues faced by other florists. Richard, the contagiously enthusiastic CEO of McQueens Flowers will look at where the sector is, explain how every independent florist can be a winner, share secrets of success, remind you why the magic of flowers is a powerful thing and, having seen him in action, send you away ready to take on the world!
Tickets are available on either a full AAA or Day Delegate basis and include meals and sessions. Partner passes available for the Banquet and there is a special discount for current GFG’ers – go to the ticket page for more detail.