BFA FleurEx 2022
The British Florist Association’s UK trade show, 15th-16th October at Jurys Inn Hinckley Island Hotel, LE10 3JA
Amy and Katie are the Bennett sisters now working together for Strelitzia. They grew up in their family business, Flowers by Nattrass, and know all about what it’s like working in the industry. Their drop-in is designed so you can come and ask any and all questions about your business to a couple of friendly faces.
They can take you through some marketing basics, give you some new ideas, or show you how to use MailChimp. We can give you some best practices on peak Christmas trading, how to go about shooting your Christmas 2022 range for your website, and what on earth to call them.
They can give you ideas of how to build your own database, and how to keep in contact with the customers you already have. The easiest way to increase your revenue is to market to, and increase the spend, of your existing customers. And it won’t cost you anything apart from your time.
Resources to help you when you leave FleurEx and Strelitzia’s drop-in will also be available for you to take away. There’ll be two free MailChimp templates for you to use at home, one for selling, and one to create your own newsletter, as well as a Bouquet Recipe Card, a Holiday Chart and an Hours Chart.
AND, because life’s not all about work, if you drop in to Strelitzia’s Mixed Bucket Business Masterclass, you’ll be in with the chance of winning £50 worth of vouchers for a Virgin Experience Day of your choice. Whether it’s a Spa Day or throwing yourself out of a plane, we know you deserve some me time.
Hundreds of commercial florists, floristry students and industry suppliers will be coming together at BFA FleurEx 2022 on Saturday 15th and Sunday 16th October 2022. Everyone will be on the look-out for new products, innovative floral design ideas and new wholesale flower providers and suppliers. You’ll have the chance to meet up with florists and colleagues you haven’t seen for ages as well as meeting new ones, so make sure you’re one of them!
Entry to FleurEx 2022 will include FREE daily demonstrations by top national and international designers, Business pop in sessions and exhibitors across 4 floors. Much more than ever before!
FleurEx will also be hosting their popular Masterclasses, competitions and will be on the look out for the next Eurofleurs competitor with a thrilling heats competition.