Let’s talk about a little secret that can make a big difference to your revenue — and it’s not more flowers. If you’re already offering beautiful bouquets, why not make them extra special with a bottle of fizz, a sleek bottle of wine, or even a luxury gin? At Flowers by Nattrass, nearly 10% of our online gift sales come from finishing touches — things like chocolates, vases, and most importantly, alcohol. And here’s the thing: the highest value extras we sell are wine, champagne and artisan gins. All you need is our Alcohol Licence for Florists.
So if you’re not already selling alcohol alongside your flowers, you could be leaving money on the table.
But isn’t it a faff to get licensed?
Honestly — no! It’s easier than you think, and we’ve created a friendly, step-by-step guide to help you do just that.
💡 Why Add Alcohol to Your Flower Shop?
- Increases order value – a bottle of bubbly can easily double the basket spend
- Makes your business stand out – perfect for Valentine’s, anniversaries, and birthdays
- Adds luxury appeal – it turns a bunch of flowers into a real celebration
- Convenient for your customers – one checkout, one delivery, job done!
🍷 But Do I Need a Licence to Sell Alcohol?
Yes — but don’t panic. Getting an alcohol licence for florists is completely doable, even for small businesses. You’ll need:
- A Personal Licence – to show you understand the laws around selling alcohol
- A Premises Licence – so your shop or workspace is approved for alcohol sales
You don’t need a bar or a stockroom full of crates — even selling a handful of bottles a week from your website counts. And yes, you can still deliver it with your flowers!
🛠️ How It Works in Strelitzia
Once you’ve got your alcohol licence sorted, selling alcohol through Strelitzia is simple, compliant, and florist-friendly.
💻 Online Orders
If you sell through your website, alcohol products are automatically pulled into Strelitzia from:
Your alcohol gift bundles — like wine, champagne, or artisan gins — are added to orders just like any other product, ready for tracking and fulfilment.
🛍️ In-Store Orders
When your team adds an alcohol item to an order in-store, Strelitzia prompts them to verify the customer’s age using Challenge 25. This built-in safeguard helps you stay compliant and keeps your alcohol licence secure.
🚚 Deliveries Made Simple (and Safe)
To make sure nothing gets missed during busy periods, alcohol products are clearly listed as secondary items on both:
- The printed delivery sheet
- The driver login using Strelitzia Go
This makes it super easy for your team to spot any add-ons like wine or gin — no matter how hectic the day gets.
Your delivery drivers must hand alcohol directly to an adult, and they are also required to verify age using Challenge 25. If the recipient looks under 25 and can’t provide ID, the alcohol must not be handed over.
🎉 We’ve Made It Easy for You
We know how busy florists are, which is why we’ve created a free downloadable guide:
“How to Get an Alcohol Licence in the UK (For Small Businesses)”
It’s full of real-life tips, links to the right forms, and a florist-friendly explanation of everything you need to know.
No jargon. No fuss. Just a simple way to increase your profits with products your customers already want.
📥 Grab Your Free Guide
Ready to boost your sales with one of the easiest add-ons in floristry? Fill out the form below and we’ll send it straight to your inbox.
Alcohol Licence
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Still on the Fence?
If you’re unsure whether it’s worth it, just consider this: would your customers love to send flowers and fizz in one delivery? Absolutely. And with alcohol sales making up a decent chunk of our profits, we can say from experience, it’s well worth doing. If you have any questions, please email me: amy@strelitziasoftware.com