Marketing

Marketing to customers is a vital part of any retail business, and Strelitzia aids and progresses that process.

Using the database that you have built up by collecting customers’ details, such as email addresses, during the order taking side of the software, you can create mailing lists targeting specific customers and specific dates.

To create the mailing lists, you can select customers to target by choosing a range of criteria, for example the date they ordered, where they live or how much they spent. You can export the list to another emailing programme, for example Mailchimp. If you are posting your marketing letters, you can print out labels with the address you need. Once you have created your lists, they are saved for you to go back to.

Current customers are welcome to free training on free marketing tool MailChimp which will send professional emails to all your customers quickly and simply.

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