Last weekend the Strelitzia team set sail for Leicester and pitched up at BFA Vision 2018. We had a fantastic weekend meeting lots of you wonderful florists and enjoying all of the speakers on Sunday. The speakers were all incredibly interesting so we thought we’d go through each to give you a flavour of what went on.
The morning started with Dave Musson taking to the stage (@davemusson & @kenilwoof on Instagram), talking about he uses Instagram and with lots of advice on how to improve your businesses presence on the social media platform.
Next was the turn of the growers. James Costello from the Irish Green Guys and Leo Van Holstein from Holstein Gerberas took to the stage to explain all things foliage and gerbera. This was extremely fascinating as James explained how the micro climate of County Kerry, south west Ireland made for the perfect place to grow their foliage and Leo introduced a brand-new variety of gerbera; the Inimini!
Cyber security and the new GDPR regulations may not be the most exciting topics, but Danny Franks explained the importance of guarding your online data and put everyone’s mind at ease regarding the new GDPR regulations. (Read our guide on making GDPR simple here!)
If you’ve ever contemplated entering your shop into any awards, I think your mind would have been convinced by Damian Bailey the founder of the Wedding Industry Awards. He explained the benefits of entering competitions and how you can use this to market your business for the better.
After a quick break for lunch, the speakers continued and Paul Nash of Price Waterhouse Cooper took to the stage with a very entertaining breakdown of the strength of the retail economy and touched upon some of the potential impacts Brexit could have on UK florists.
The final pair of speakers, Dr Jill Timms & Nicola Hanney, who is better known as the eco florist. They discussed how we can make floristry more sustainable and ethical, with Dr Jill talking through her research into the sustainability, ethics and certification in the flower supply chain and Nicola explaining how our businesses affect the environment and sharing ideas on how we can improve and help the environment.
Brian Wills-Pope and Tracey Tomlinson then brought a very informative, and thought provoking weekend to a close.
We had such a great weekend and we can only recommend you make sure you get tickets next year and not miss out on such a fantastic weekend. You not only get to meet and speak with a lot of other wonderful florists but the speakers send you home with plenty of thoughts and ideas for your own business.